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Disney+ · Hulu · 2022–Present
Disney+ · Hulu · 2022–Present
Logged-In Product Experience
Leading design for the product experiences subscribers encounter every day: discovery, personalization, browsing, homepage, and playback across two of the world's most-used streaming products.
Team of 44 · Full logged-in experience across both platforms
Culture · Making · 2023
The Streamer Project
270 tapes. 90 streamers. 2 spray paint cans. 30 days. 6 failures. 1,225 hours of print time. 64 pounds of filament. 100 hand-made gifts. Culture is something you make. Not something you buy.
100 recipients across Disney+, Hulu, ESPN, Marvel, Nat Geo, Star Wars
Innovation · AI · Disney
Builder Lab
Training programs create awareness. They rarely create capability. Builder Lab was designed to fix that. A founding cohort building real internal tools, not completing exercises.
North star: anyone should be able to run a 1% experiment
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Org Design · Innovation · Disney
Org Design · Innovation · Disney
Off-Roadmap Innovation System
The organization was great at delivering roadmaps. It had no consistent mechanism for exploring what should come next. This built one.
6–12 week discovery seeds · UX + Product + Eng triads · Advance or shut down
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Reserve · 2014–2017 · Consumer
Reserve · 2014–2017 · Consumer product
From MVP to Multi-Platform Ecosystem
Joined the week of launch. Day 1 was just me. Two years later we had shipped a completely overhauled iOS app, a native Android app, a consumer booking widget, and a full responsive web platform.
iOS overhaul · Android · Responsive web · Consumer widget
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Reserve · 2014–2017 · B2B
Reserve · 2014–2017 · B2B product
Scaling a Product with Empathy
Reserve's restaurant reservation system had reached its ceiling. We rebuilt the product vision from scratch. 100 restaurants, 7 markets, and a seating algorithm nobody else had.
$10M Series B