I build things.

Products. Organizations. Teams. Sometimes actual physical objects.

VP of UX at Disney+ and Hulu. Focused on making better calls, learning faster, and building organizations where strong people do the best work of their careers.

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I have always thought like a builder. My career started in craft. Print. Editorial. Early digital. Over time I became more interested in the systems that produce the work than the work itself.

The hardest problems I have faced had nothing to do with design. They were organizational problems. Systems problems. The scale changes. The hard-won lessons do not.

Areas of focus

Product strategy

I work at the intersection of what users need, what the business requires, and what teams are actually capable of building. Vision without execution is a deck. I care about both.

Design leadership

Building organizations where strong designers can do the best work of their careers. Hiring, culture, accountability, and the courage to have hard conversations. In that order.

Making better calls

Most organizations optimize for activity. The best ones optimize for learning. I believe the quality of decisions determines the quality of outcomes. The job is to build the conditions that make better calls possible.

Consumer product at scale

Twenty years of consumer-facing work across editorial, hardware, hospitality, fitness, search, and entertainment. The category changes. The discipline required to get it right does not.

From the notes

Leadership · 2026

Teaching taught me how to manage

I did not become a better manager by getting promoted. I became a better manager by standing in front of a classroom. Ten-week immersive programs. Adults who had taken real risk to be in that room.

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