The organization was great at delivering roadmaps. It had no consistent mechanism for exploring what should come next.
Every organization has a planning cycle. The planning cycle is not built for exploration. Ideas that don't fit the roadmap don't get explored. The organization keeps delivering what it already knows how to build.
A lightweight system for funding small discovery seeds. Ideas immediately form UX, Product, and Engineering triads and operate within a defined 6 to 12 week evidence window.
Not more innovation activity. Better innovation decisions. The goal was never to generate more ideas — it was to make better calls about which ideas were worth pursuing.